Why Wix is great for Small to Medium Businesses. (July 2019)

Wix is great for small to medium businesses

So you've just started your business and you're wondering if you should create a website and with that question comes a lot of other questions. To be honest, from a Graphic Designers perspective and someone who isn't a coder, or developer, Wix is perfect for me and my clients because:

1: Most of my clients want me to design a website for them that they can update themselves, fulfil ecommerce orders, manage bookings, perhaps update images, write blog posts etc...Wix makes this very easy, their drag and drop functions and user friendly applications are intended for the everyday person who would rather spend time building their business then having to learn a platform that is clunky and hard to navigate.

2: Wix offer a variety of different hosting plans to suit every budget. From "free" which basically provides you with a yourname.wixsite.com address to hosting packages starting from $10 USD per month to $18 USD per month (for an ecommerce package) there are more expensive packages available, depending on the amount of space and features you require however a majority of clients can get away with it being within this price range.

3: Wix’s built-in tools are excellent, but they can’t quite do everything. Fortunately, if there’s something they can’t do, there’s probably a Wix app that can. Wix App Market contains hundreds of third-party site features that make your website do more, better.

4: Unlike its competitors, your hosting package includes an SSL Certificate. What does this mean exactly? A Secure Sockets Layer, or SSL certificate, allows your site visitors to view your site over an HTTPS connection. It secures the connection between your browser and the site you’re visiting. 

What is HTTPS?

Hyper Text Transfer Protocol Secure (HTTPS) is the secure protocol through which your browser communicates with sites. When using HTTP sites, any data that is transferred can potentially be accessed or manipulated by attackers. However, when using HTTPS sites, data is encrypted and authenticated and therefore secured.

Benefits of using HTTPS:

• Your site visitors' information is encrypted, and therefore more secure.

• Many users are more comfortable making purchases and sharing their personal information online when visiting secured sites.

• Google Chrome now displays warnings anytime a user visits a site that is not using HTTPS. Therefore if your site is not secured, your site visitors will get a warning message anytime they access your site. 

• Google ranks HTTPS sites more favourably. Converting your site to HTTPS will therefore improve your Search Engine Optimisation (SEO).

5: When it comes to SEO (Search Engine Optimisation), Wix is one of the best website builders at helping you rank highly on Google. You can edit meta titles and descriptions, customise URLs, and even tweak header code. There’s also a whole host of SEO apps available from Wix’s app market if you need guidance or keyword support - especially Rabbit SEO and Site Booster.

To summarise everything above I guess it comes down to preference. If you would prefer to utilise a platform that won't take you forever to learn (so that you can concentrate on what you love doing the most - Your own business, then Wix is for you. Personally, I love Wix because it functions exactly the way that I can imagine/visualise my design. It's uncomplicated, easy to navigate and is cost effective for the client.

If you're a new business and would love a new website, or if you're an existing business wanting a redesign or revamp - please contact me at me at lore@lorewhite.com.au

I offer packages designed from scratch (ie - no templates) so that they're one of a kind...and if you're not a Wix fan, no worries at all, I have freelance designers that assist with other platforms including Wordpress - just contact me at lore@lorewhite.com.au for a quote.

Have a great day.


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