What's the difference between Branding, Branding Identity & Logo Design?

I recently had a discussion with a friend about Branding Vs Logo Design, which inspired this post...What is a brand? And how is it different from a logo? Some designers and agencies seem to be confused about this critical distinction, so I’m not surprised when clients query it and are sometimes confused by it. Often when clients refer to “our brand” they are talking about their logo. And a number of designers, agencies, web developers, marketing firms, and public relations firms claim they “do branding,” but more often than not they’re actually referring to logo design.

WHAT IS BRANDING/BRAND? If you’d ask me to explain branding (or brand) in one word, I’d say Branding is an experienc