How important is a great colour scheme for your website that not only looks appealing but also compliments and/or matches your brand? VERY important. As stated on the WIX Blog, a strong colour palette is one of the most significant elements of web design as colours set the mood and define the statement your business is making on the web.
COLOUR YOUR BRAND, NOT JUST YOUR WEBSITE
When you’re comparing colour options, remember the big picture. It’s not just about the colour of the font and how it matches the colour of the buttons. The colour that are prominent on your website should reflect your brand identity more generally.
You wouldn’t use one logo for your website and another logo for your package design, right? It’s the same with colours. Be consistent with how you look across different marketing platforms and work with colour that you believe really represent you and your brand’s vision.
My most favourite place for colour reference and inspiration is Design-Seeds.com. You can search by colour and collection which will make your life much easier. There are oodles of absolutely stunning images with coordinated colour swatches (they even provide the HEX #) on their website which by the way, will lure you in for hours. Prepare your schedule accordingly. You've been warned...