How important is a great colour scheme for your website that not only looks appealing but also compliments and/or matches your brand? VERY important. As stated on the WIX Blog, a strong colour palette is one of the most significant elements of web design as colours set the mood and define the statement your business is making on the web.
COLOUR YOUR BRAND, NOT JUST YOUR WEBSITE
When you’re comparing colour options, remember the big picture. It’s not just about the colour of the font and how it matches the colour of the buttons. The colour that are prominent on your website should reflect your brand identity more generally.