How to Create An Engaging Website

How do you create a website that’s, well, perfect? While the answer might vary depending on who you talk to, those of us who know good sites from less good sites will all agree it’s the right combo of the following ingredients: 

• Beautiful design • User-friendly UX • Smart content Here are the major content items you should have on your website, and how to make sure your message is right on point.

Homepage – Keep Things Welcoming and Tidy Your homepage is your website’s welcome mat – so the text you choose to put here not only sets the stage for the rest of your website, it will be the deciding factor of how your first impressions are received. And everyone knows: it’s the first impression that counts the most. So don’t disappoint! The text on your homepage should be in line with your brand’s voice and unique tone – and it should be kept to only the minimum that is needed to get your message across. Basically, it should answer 5 main questions:

Who are you? What do you do? Why do you do it? What's in it for your visitor? How does your visitor get started?

While you can add some extra info about your products or what makes your business special, you really should stick to these basic info elements. But don’t worry – you can add way more info and text on your website’s other pages.

About Section – Tell Everyone Who You Are Think about it this way: when you land on someone’s website and click on the ‘About Us’ page, what do you expect to find there? Most people will be happy to discover an informative text section that details who is behind the business, and what purpose their website serves. While you want to make sure you write text that answers these questions clearly, you also need to find the right balanc