2020 has been a pretty interesting year so far, am I right? I know I don’t need to list out everything that’s upended our lives this year – because you’re well aware of it all.
Instead, I want to share with you some of the exciting changes that I’ve made in my business during this crazy year – and why I made them.
I’m super excited to say that @LoreDesignCo has had a bit of a facelift and Brand Refresh. Keeping consistent with my graphic icon, I have updated the font, added additional brand colours and updated photography throughout my website.
Overall I was pretty happy with my previous branding; but I felt like just a few tweaks would really make a big difference. I wanted to make my branding a little more feminine and update some of the brand imagery throughout. What I like about a refresh instead of a complete redesign is that there are still elements that are left from your existing brand, making it identifiable - which is what I believe is one of the most important objectives with brand design.