When people of today want information, inspiration and entertainment, they “Google it” and frequently end up on a blog, which results in millions of people reading content all over the world. Adding a blog to your site gets you in on the action, increasing your site’s search engine ranking, enabling you to engage with customers while framing the conversation, aiding you in fashioning a strong brand personality, and providing a simple way to organise your content marketing strategy.
Increase your search engine ranking
In order to get your business on the first page of search engines, you need to have pages that rank high, not just a site. While the handful of pages on your website might be perfectly optimised for your niche’s keywords, it’s just a website in a sea of billions of other websites. Ranking increases when one website has pages and pages of quality content that pinpoints various keywords and phrases that searchers are actually looking for.
Another factor included in how a search engine ranks a site is how frequently the site’s content is updated. Sites that frequently add new content rank higher than those that are stagnant. With a blog, you’re automatically adding fresh content consistently and organically, two things that Google’s algorithms measure when determining how close to the top of the first page of results you’re placed.
Engage with customers