Facebook’s Algorithm: 7 Newsfeed Tips, that will help get you noticed



As many of you know, in 2017-2018 Facebook made some changes to their algorithms effecting Digital Marketers and Small Businesses, which meant they had to change the way they used Facebook for marketing.

Here are a few tips to help you get noticed. 1. Don’t try to outsmart the algorithm.

Successful marketers have always stressed the importance of having a solid brand voice and friendly relationship with customers on social media. And that’s exactly what Facebook is looking for with promoted content, ads and your updates. So, give the social media giant what it wants: thoughtful, useful content that keeps users onsite and engaged. 2. Start conversations (without baiting) In the past, marketers routinely asked for comments, tags, likes and shares when posting content on Facebook. But the 2018 algorithm change, with its push for meaningful interactions, now views these overt requests as bait, actively demoting them in news feeds. Now, brands have to purposefully start conversations with customers to secure visibility. Starting polls, tacking on questions when sharing content and brand updates, and sharing viral content all get customers talking in the comments and sharing posts with friends and family. And remember: The more your brand interacts with customers on posts, the more you encourage others to jump into the conversation. 3. Be succinct with thoughts, updates and ads Shorter content almost always wins when it comes to Facebook. While the algorithm doesn’t seem to incentivize brevity, users absolutely do. Engagement rates on shorter posts are drastically higher than more long-winded content. Standard posts with around 40 characters receive 86% more engagement and those with less than 80 characters receive 66% more engagement than longer posts. That is, unless you’re asking a question to spark that conversation: These posts tend to perform best when they’re 100 to 119 characters in length. Paid posts are a bit different. According to AdEspresso, Facebook ads should hit the following word counts for optimal engagement:

• Headline: 5 words