A logo is more than a static symbol. It carries the significance of a brand’s visual identity and without one; a brand would lose its meaning. To leave an everlasting impression on a consumer, having an exceptional logo is crucial. A logo has the power to represent all the values a brand upholds. But before we getting the considerations of designing a logo, let’s understand why logos are so important. Why are logos so important? Anyone starting a business would have gotten the suggestion to invest in getting a logo although some people fail to realise that having a logo is just the initial step of building a memorable brand identity. A logo is the keystone of your brand and no matter what type of brand or business you own, it is important to have a professionally designed logo. Without one, your audience will not be able to identify your company, let alone allow you to outweigh your competitors.
a) A logo is the face (identifier) of your business We tend to picture a specific brand with its logo and this is related to your experience and connection with the company. Whenever you see a logo of a brand you have previously associated with, you cannot help but recall the interactions you have had with that certain brand.
b) Logos drive consumer decision-makin